Digital Marketing Specialist

Longacre Construction
Digital Marketing Specialist
Location: Remote -- Philippines
Work arrangement: Fully remote, supporting a U.S.-based construction company. Some overlap with Texas business hours is required.
Put your marketing judgment to work and help homeowners find the right builder.
Are you comfortable recommending where a business should market, explaining why, and measuring what works? Longacre Construction is looking for a part-time Digital Marketing Specialist who can help turn marketing activity into qualified homeowner inquiries. You'll have an opportunity to recommend a fresh direction, work directly with company leadership, and connect your efforts to business results.
About Longacre Construction
Longacre Construction is a family-owned residential construction company serving the Dallas-Fort Worth area. We build custom homes, remodel existing spaces, and create home additions. Our team values pride in our work, integrity, accountability, respect, growth, and balance.
About the Role
This role combines marketing strategy with hands-on execution. We're looking for someone who can evaluate our approach, recommend effective channels, and help generate leads for residential remodeling and construction services. You'll help leadership make informed decisions about where to focus marketing efforts. The opportunity is broader than posting content: we need someone who can connect audience, message, channel, and results.
This is a remote, part-time role. Overlap with Texas business hours will be needed for meetings and coordination.
Key Responsibilities
- Review current marketing activity and identify opportunities to improve results.
- Recommend channels that reach homeowners in our service area.
- Develop a practical marketing plan with clear priorities.
- Create and coordinate content that communicates our services and project work.
- Manage agreed marketing campaigns and social media activity.
- Track inquiries and campaign results to understand what generates leads.
- Share clear updates and recommendations with company leadership.
- Adjust marketing efforts based on results and business priorities.
Qualifications Required
- Practical marketing experience, including planning and executing campaigns.
- Ability to recommend marketing channels and explain your reasoning.
- Experience tracking campaign performance and lead generation.
- Clear written communication and the ability to create customer-focused content.
- Strong organization and the ability to manage work remotely.
- Availability for occasional coordination during Texas business hours.
Preferred Qualifications
- Social media marketing experience.
- Examples of campaigns that generated qualified inquiries or improved results.
- Construction industry experience is preferred but not required.
Pay and Benefits
- Independent contractor: Part-time independent contractor engagement, based remotely in the Philippines.
- Pay rate: $8 - $15 USD per hour, depending on experience.
- Schedule: Part-time, approximately 15 - 20 hours per week, with agreed overlap during Texas business hours for meetings and coordination.
Why Join Longacre Construction?
- Bring your ideas to a family business that wants a clearer, more effective marketing direction.
- Work directly with leadership and help shape the priorities behind your campaigns.
- Use real residential projects to tell meaningful stories and reach prospective clients.
- Build your experience by connecting marketing decisions to measurable business results.
Apply Today
Submit your resume, relevant work samples, and a brief example of a campaign you helped plan or improve. Include your availability for part-time work and Texas business-hours overlap.
Longacre Construction is an equal opportunity employer and considers qualified applicants without regard to legally protected characteristics.